Helping Hooves is a donkey rescue dedicated to helping donkeys that have been neglected or abused. Their previous logo and general brand identity were outdated and lacked the personality they wanted to convey to their audience. They needed a new logo, new color scheme, typography, and imagery that reflected the essence of their organization. As the sole designer for this project, I created a stylescape with a new logo, typography, color scheme, and imagery that reflects the caring, uplifting personality of the organization and its commitment to helping donkeys.