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Tondenti Marketing Campaign
Tondenti is a brand centered around all-natural shaving cream. Their target audience is men ages 25-45 in corporate positions. They position themselves as a luxurious and affordable all-natural product in the market. Originally, they needed a style guide for their brand's future collateral. Later, they decided to proceed with a campaign of three advertising pieces. They needed to communicate the benefits of their shaving cream to increase online sales and repeat purchase rates. I created a mobile website, email newsletter, and magazine ad for the campaign. I chose these pieces to draw in new customers with the magazine ad, increase repeat purchases with the email newsletter, and provide a mobile option for completing online purchases.
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